Pelargonium for Europe is a marketing initiative from European geranium breeders, with the aim to promote and secure long-term geranium sales. The campaign is now active in 22 countries, including the United Kingdom. In Germany, Austria, France, Italy, the Netherlands and Poland, activities are expanded and supported by EU funding as part of the “Europe in Bloom” EU campaign. Pelargonium for Europe supports the entire pelargonium supply chain, working in partnership with a wide network of agencies and freelancers across Europe. PfE delivers a large-scale, international consumer promotion campaign which targets end consumers directly. In addition to B2C marketing it provides support, advice, and resources to all members of the industry. The geranium, or pelargonium to use its official name, is one of the most popular flowering garden and balcony plants of all time. Millions of pelargoniums are sold in Europe every year. Geraniums are incredibly easy to grow, making them ideal for plant beginners.They flower abundantly for an unusually long period, from spring through to autumn. Geraniums are available in a rainbow of colours from pinks and reds through to white, orange, purple and a whole array of bicolour, patterned and unusual varieties, as well as scented, upright, trailing, self-pruning and many more options.
19/04/2024
The Pelargonium for Europe (PfE) marketing initiative aims to improve the image of geraniums and promote their sale. To achieve this, PfE combines Read more